Corporate promotional items have become as prolific as those slick-looking sales sheets we see so often, and a variety of promotional product items can be obtained from thousands of sources online and offline. Therein lies the problem – with so many choices out there and...Read More >>
Employee rewards and recognition programs play a crucial role to achieve an engaged workplace, and employee engagement has proven to be a significant differentiator to financial performance. A study done by ISR, a Chicago-based HR research and consulting firm, included over 600,000 employees from nearly...Read More >>
Promotional items for marketing and branding have proven effective time and time again. In fact, recent studies have shown that using promotional items in marketing and sales activities result in 25-35% more referrals and repeat business. The challenge isn’t whether you should use promotional items,...Read More >>
A recent study published by the Incentive Research Foundation, a leading business research center, found that incentive ideas and programs, when implemented correctly, can boost performance by anywhere from 25% to 44%. With a reported $27 billion a year spent by American businesses on incentive...Read More >>
Thomas Friedman’s book The World is Flat explains how the internet has created a global economy where nearly every nation can have an economic impact on others. Over the last 10-20 years we’ve seen manufacturing flourish in China, information systems development expand in India and...Read More >>
Companies spend thousands, sometimes millions of dollars promoting their logo and their brand every year. Some of this investment is in customized promotional items meant to reinforce the brand through distribution at tradeshows, as awards, as customer appreciation, contests and many other ways. One of...Read More >>
Employee service awards of the past don’t work quite as well these days as they did for the Baby Boomer generation of employees. Today, employees are not as loyal, and the cost of turnover (recruiting, hiring and training) is a significant investment for most companies...Read More >>
How can we use promotional items for business to enhance our sales process? If that’s a question you’ve ever asked, you might enjoy this post. Connecting with your customer is a critical objective; you need to break through any resistance in the sales process and...Read More >>
Employee recognition programs are alive and well in American business with 89% of companies having some form of organized employee recognition program. This is up from 84% only a few years ago. This study, sponsored by World-At-Work, sought information from a wide variety of businesses and sizes. Continue reading Read More >>
Incentive programs for a long time have been the fabric of American business. I mean, who doesn’t like receiving a gift in recognition for someone you’ve done? Unless it is a trip to Hawaii or some other over-the-top incentive, most managers don’t necessarily believe incentives actually motivate behavior. But, most agree incentive programs do reinforce good behavior and demonstrate to others what is valued in organizations and what is not. Continue reading Read More >>
