Powering Up the Meeting

Challenge

One of our clients, a software company that helps businesses run custom solutions across multiple platforms, was gearing up for their annual national conference. This year marked a special milestone for the client – the 25th anniversary of the conference and the 30th anniversary of the company. The client wanted to provide their meeting attendees with a high quality gift that would be useful to their attendees during the conference and beyond.

Target Marketing has partnered with the client for seven years. Each year we worked with them to source and fulfill welcome bags and speaker gifts for the event. Our goal has been to top ourselves each year with more creative and higher quality gifts. This year proved no different!

Services

Product Development, Fulfillment and Distribution

 Solution

Target Marketing partnered with the client to design the artwork, produce the gifts, and handle all the kitting and shipping, simplifying the process onsite and making a memorable impression for attendees.

In the past, the welcome bags have been a huge hit with the attendees. We were excited to take on the challenge this year. Each attendee received a branded tote bag that included:

  • A high quality t-shirt imprinted with the meeting theme
  • A retail-ready polo shirt embroidered with the company logo
  • A pre-printed name badge and associated ribbons
  • A retail branded portable battery with custom packaging

The tote bag was a great way for attendees to carry their meeting materials throughout the conference and extend branding when back at home. The shirts also extended branding through the many impressions each time they were worn at the conference and after.

To keep with the tech background of the attendees, each bag also contained a Powerstick to keep their phones, tablets and computers running throughout the conference – without having to find a plug! The Powersticks were extremely popular with the developer attendees and client staff.

In an effort to save onsite staff time and let them focus on other key meeting logistics, Target kitted each of the bags – sorted by size and gender – and then shipped them to the conference, ready for distribution. By having Target pre-print the name badges and affix ribbons, onsite staff was able to easily distribute welcome bags at check-in.

As an added bonus, Target isn’t just a vendor for the client, we use their software solutions. This proved beneficial as our staff was onsite at the meeting to handle any shipping challenges or issues that may have arisen so onsite client staff didn’t have to deal with any possible headaches. In fact, in the past we’ve even been able to drive to a supplier partner to pick up additional supplies and bring them back to the meeting in the same day!

Target was able to provide our client with welcome gifts that keep their attendees happy and coming back year-after-year. Our custom solutions ensure that they are always distributing unique, high quality products. Our fulfillment and distribution services and onsite services keep client staff focused on high priority meeting logistics while we took care of the nitty-gritty details.