Luck Stone brand expands through Xterra race.

Challenge
Luck Stone, one of the largest family-owned and operated producers of crushed stone, sand, and gravel, was presented
an opportunity to sponsor an international, multi-year athletic event.   The event, Xterra East Championship, brings together athletes for a 10k trail run, a half-marathon trail run, and their key events: two off-road triathlons.  Luck Stone seized this opportunity to help expand their outreach, but needed a marketing strategy
to go along with it.  They wanted top-of-the-line branding that represented Luck Stone and innovative products that related
to the event.

Services
Product Development, Branding

Solution
With the tag line “Crush It,” we developed custom dye-sublimated
t-shirts, dog tags, and hats for the event.  The “Crush It” theme perfectly meshes the work that Luck Stone does everyday — stone crushing — with a motto fitting of an athletic race.


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