A Free T-shirt campaign increases awareness of a growing venture

Challenge
PoolCorp, the world’s largest wholesale distributor of swimming pool supplies, just partnered with a new manufacturer – Saline Generating Systems (SGS) – to offer another line of pool related products.  SGS wanted to promote their offerings to PoolCorp distributors to help increase product sales. 

Services
Fulfillment and Distribution, Custom Ordering Portal, Graphic Design

Solution
Through a company store that we already manage for PoolCorp, Target set up a special ordering portal for Poolcorp wholesalers to reserve a free SGS t-shirt.  After a few weeks of promoting the free t-shirt giveaway, the ordering portal closed and Target seamlessly printed and shipped out the shirts to the recipients. Several hundred potential buyers are now more familiar with the SGS brand!


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