Spreading news to spread a business.
SigmaCare, a technology company in the senior healthcare industry, was honored with a feature in USA Today’s special issue for National Caregivers month. Their marketing team wanted to promote this honor while targeting new clients and prospects.
Product Selection, Fulfillment and Distribution
Target Marketing developed a custom mailer and distributed this to over 600 senior healthcare facilities throughout the nation. The mailer included various healthcare swag that could be shared among the facility staff, some edible goodies, and a copy of the newspaper feature. In lieu of a fully custom shipping box – an option that did not fit the client’s budget – Target suggested a clear decal to mimic the printing that can be achieved with a custom box. With innovative solutions to budgetary restrictions and a sampling of appropriate products, SigmaCare successfully marketed their news feature to hundreds of targeted prospects.