Booking.com was hosting a meeting of their North America, South American and Dominican area managers, department managers, general managers and corporate executives in Miami, Florida. They wanted to present a gift to each attendee upon arrival. However, they did not want their meeting planners to spend valuable onsite time compiling and delivering gifts when there were other meeting logistics to attend to.
Fulfillment and Distribution, Product Development, International Logistics
Target Marketing worked with Booking.com to create a welcome gift for the attendees that could be utilized while in the meeting sessions or enjoying Miami in their off-time. The gift also traveled well and was something each attendee could use at home to further extend the exposure of the Booking.com brand.
A branded cooler/tote bag was given to each attendee. The bag was filled with items perfect for enjoying the pool or beach during event down time. The attendees could also use the items for summer outings when they got home. The bags included:
· A high quality t-shirt imprinted with the meeting theme
· A reusable water bottle with the meeting logo
· A beach ball
· A sun care kit
· A beach towel imprinted with the meeting theme
The bag also included a custom Journal Book and pen for attendees to use during their meetings. Carrying the branded books helped to extend the theme of the meeting and create a recognizable visual for each of the attendees throughout the day.
At previous meetings, Booking.com had all gift items sent to the hotel. When their meeting planners arrived they spent countless hours sorting gifts, compiling packages and coordinating deliveries. Kitting the gifts took well into the night and pulled the planners away from other key meeting logistics that needed to be finalized before the event began. If there was a shipping snafu with any of the gifts it threw the entire process into a tailspin and ate even more of the planner’s time.
To combat the kitting and delivery issues of the past, all of the branded gift items were sent to Target Marketing. The team at Target was able to build each gift bag and deal with any shipping or product issues if they arose.
Target was able to take away the stress of providing a memorable - and well delivered - welcome gift to meeting attendees. Booking.com was able to focus on other aspects of their meeting and not worry about product, shipping or gift delivery issues.