Sending out gifts is one of the best ways to create a good rapport with your partners, colleagues, and clients to create close-knit business relationships vital to the success of any organization. Whether it’s an anniversary, celebrating a milestone or important sale, or the end-of-year, it can be challenging to select suitable gifts that strike a balance between thoughtfulness, value and an organization’s code of ethics.
While it might seem early to talk about end-of-year gifts, as we’re just getting the first taste of fall weather in October, now is prime time to begin thinking about how you want to recognize the past year of partnership with clients and team members. According to The Incentive Research Foundation (IRF), 84% of all U.S. businesses use non-cash rewards, compared to 26% two decades ago.
We’ve put together a list of the top Corporate End-of-Year Gift trends we’re seeing.
1. Snack Time
Food is a tried and true gift people love to receive. It is consistently rated as one of the top corporate gifts for companies to give at the end of the year. Custom packaging and messaging can help make an impression and the range of options and sizes fits all budgets.
2. Strut Your Stuff
Apparel is always a welcome end-of-year gift. Corporate dress codes are changing and with it the formality of what team members want to wear. Sporty sweatshirts, golf shirts and layering pieces aren’t just for leisure anymore – in fact “athleisure” wear is a major industry in the retail fashion world. These styles are transitional, dressy enough for the office but easily bridge to an evening at the ballpark or dinner with friends.
3. Bag It Up
Nothing says luxury like a leather bag. Many companies find these gifts are great for partners always on the road or for employees as a stylish way to get to the office each day. Totes, duffels, backpacks and computer bags, in leather or with leather accents, are a high value gift that will be used for years, with constant reinforcement of your branding.
4. Celebrate Your Inner Geek
As our workforce demographics are skewing younger and companies have employees constantly on the go tech gifts are hugely popular. The options are endless in what you can give and some big name brands have brought their retail quality to the custom marketing industry. Think wireless speakers, headphones, power banks and other mobile-type items. For those clients that have seen it all, virtual reality is a welcome “out of the box” gift idea.
At Target Marketing our experts can help you find the gift that is meaningful for your clients, promotes your brand, and fits in your budget. Our 2017 Holiday Gift Guide is packed with ideas for everyone. Contact us today to get started on your end-of-year gift order.