Lose Travel Stress Not Your Luggage

We know travel can be stressful enough without worrying if you’ll lose your luggage or leave something important behind.

The BeagleScout by PowerStick is the perfect travel companion. It combines a tracker element with a tag so your luggage can be identified and tracked with a single unit. BeagleScout & the Beagle app alert you when you may be leaving without your most important items and map the location they were last tracked. 

BeagleScout uses two-way Bluetooth technology and the Beagle 2.0 app featuring Search Party, a lost and found community for Beagle users available for iOS and Android.

Never be confused at the arrivals carousel as you examine hundreds of bags like your own again. Your app will tell you when your bag is on-site and increase its signal as it gets closer.

The design of the BeagleScout was created with branding in mind. Keep it simple with a centered logo or print a fun pattern - BeagleScout is ready for it.

Even our packaging is ready for branding. BeagleScout can be packaged in a tube or a box, both allowing you full custom branding on the sleeves to share your message.

Contact us today to see how we can get your clients and team on the road and keep track of their important stuff!

Wellness Programs Build Healthy Relationships

With companies nearing insurance open enrollment and planning for the new year, now is a perfect time to promote employee wellness programs.

A workplace wellness program can help lower healthcare costs, reduce absenteeism, and increase productivity and job satisfaction. Studies have found employees are more loyal to companies that have wellness programs, and a wellness program strengthens the company’s values and corporate culture.

A Society for Human Resource Management 2015 study found 70 percent of U.S. employers offer some kind of employee wellness program, up from 58 percent in 2008. According to the Cornell University Institute for Health and Productivity Studies employers can save between $300 and $450 annually per employee as a result of reduced health expenditures from an annual wellness investment of only $100 to $150 per employee.

If you're on the fence about whether or not your business truly needs a corporate wellness program, consider these statistics:

  • By 2018, it is estimated that obesity-related healthcare expenses will cost the U.S. $344 billion annually.1
  • A person with diagnosed diabetes spends approximately $13,700 annually on medical expenses.2
  • Medical costs decreased approximately $3.27 for each dollar a business spent on wellness programs.3
  • Companies that implemented a wellness program experienced a 28% reduction in employees calling in sick.4

A productive company wellness programs doesn’t just consist of organizing an office softball league or offering gym membership incentives. Modern wellness programs are holistic and include key areas of employees’ everyday lifestyles, including a focus on a healthy work environment, healthy eating and sleep habits, stress management, and mental health.

Many companies, large and small, are adopting employee wellness programs, which often include fitness challenges that take advantage of wearable technologies. According to Forrester analyst J.P. Gownder, half of fitness band sales in the U.S. are to companies that pass the devices along to employees.

While wellness programs should be tailored to the needs of each employer’s workforce, some standard elements of many wellness programs include:

  • health education/awareness
  • weight loss
  • nutrition/healthy eating
  • fitness/weight loss
  • lunchtime exercise classes
  • stress management
  • smoking cessation
  • preventative education

Here’s a look at some of the top trends in wellness program merchandise to kick your program off or provide as an incentive. Everything from wearables to exercise supplies to mental wellness accessories!

 

Companies can implement these aspects of their wellness program in a variety of outlets:

  • Annual on-site health fairs for staff to get flu shots, cholesterol screenings, blood pressure readings and other healthy-living assessments and information
  • Publish (in print or digital) a wellness newsletter full of healthy-living tips, wellness program news and aggregate employee health results
  • Establish a workplace wellness library with information on area health resources
  • Offer monthly chair massages at a team member's desk
  • Create a point system that gives staff the opportunity to trade in points for prizes in an online company “Wellness Store” - stress balls, water bottles, cooling towels, yoga mats, branded athletic apparel
  1. Fitness.gov
  2. Diabetes.org
  3. 2013 Aflac Workforces Report
  4. Institute for Healthcare Consumerism™

 

 

Contact us to learn how we can support your Wellness Program efforts!

Showcase your brand with Custom packaging!

A great branded gift or promotional merchandise mailer can catch a prospect’s attention, reward staff, or reinvigorate a client relationship.

It all starts with quality packaging!

Custom packaging

High-impact custom packaging strengthens brand recognition. Research suggests at least a third of product decision making is based on packaging. Custom packaging can help to tip that decision in your favor.

  • Adding custom packaging offers a retail look to your promotional giveaway and creates a higher perceived value.
  • Custom packaging allows you to communicate more of your message than just a logo thereby creating the look and feel of a full advertising campaign.
  • Finally, custom packaging enables you to sell more by including a call to action (special offer, rebate, coupon, etc.).

According to Business Insider, first impressions generally take about 7 seconds. Color, package shape, typography, and icons can create packaging as unique as your product. Utilizing custom packaging as a way to extend your brand messaging helps to push you to the front of the decision line.

With the advent of new, flexible printing presses, companies can dream up most any type of eye-catching, attention-grabbing custom packaging for their products. Presses can print it on on almost any material from paper to cardboard, vinyl, and plastic. 

We've put together some of the Custom Packaging trends for 2016:

  • Minimalist - Clean artwork and simple fonts can message luxury.
  • Environmentalist - Responsibly sourced materials, natural palettes, and earth-friendly materials help companies earn customer trust through their earth-friendly policies.
  • Old-School - Products designed around nostalgia appeal to the ever-growing number of Millennial consumers. Prohibition-era, vintage-style tattoo or '90s neon are inspiring custom packaging.
  • Handmade - People gravitate toward products that feel small-batch and crafty - think fonts that look handwritten and unique labels for each product
  • Personalized - Interactive campaigns that can utilize a customer name, dynamic logos, or encourage social interaction with packaging create an individual experience for each customer. The perfect example is Coca-Cola and their bottles marketed to individuals by name.

Custom packaging can be used for any project:

  • Special promotions (product launches, merchandise samples, etc.)
  • Gifts/Retail (apparel, accessories, etc.)
  • Presentations (company literature, price sheets, etc.)
  • Health & beauty packaging

At Target Marketing we work with you to find the perfect product, and the perfect way to package it.

Also don't miss our 7 Considerations When Designing Custom Packaging to give your brand the boost it deserves!

 

Contact us to learn how we can help custom package your brand!